Wednesday 7 November 2012

Planning Iconography

PROPS

Alice in Wonderland book:
We decided that for our music video that we would like to follow roughly a narrative based video, we decided that for our performance we would recreate a twist on the story of Alice in Wonderland. This will be through our interpretation of the innocence of the alice in wonderland of our video, who will be lead on an adventure by the other actress in the video to a new and amazing place of London, which relates to the theme of being in a wonderland. The book will be used at the start of the video to be read by one of the actors under the tree.

              
Vogue Magazine:
Fast pace editing between the Alice in wonderland book, which transforms into a Vogue magazine. This can be a metaphor to show the surreal world and changing it into reality. The fashionista who is in the know of the wild london lifestyle leads and plays a twist on the role of the White Rabbit to guide the other actress in the video. Relating to the theme of the conventions of R&B, the clothes that artists wear are desirable and lusted for by millions; which can show influence and intrigue fashion lovers who like clothes or flashy magazines.








We thought that using a lattern would create a combination of new and old as latterns are old fashioned, but also shows a great metaphor for symbalism as the candle which is burning in the lattern could suggest how the light can be also seen as 'hope' and if she follows the fashionista their is hope and a chance to start over. Also it can be connotating the fact that at the start things can look wonderful but looks can be deceiving which can be shown through a candle as at the start is bright and beautiful but through time,gradually starts to fade; just like fame. The lattern will be used in the first scene and will be left by the 'Alice' in our video which is bulding up on getting lost in this fantsy world and how quickly you can lose yourself.



We thought that using sparklers will imply fun but also danger which may be exciting for our viewer. We are going to spell out lyrics with the sparklers in the bridge "Write my name on the stars, so you can see it, where ever you are, please believe it" which we thought would be ideal to play on the idea that this fairytale is short lived which is the same as a sparkler.





We have taken inspiration from other artists in this video, for example Lana Del Rey is known for having old film stars and a vintage vibe to her videos. We wish to take this as an idea and show various videos of stars. This will represent fame and making it or breaking it.

Since our video is narrative we will engage the audience into the girls life from being simple then following her dreams and getting a taste of living in the world of fame.

At the end of the video the life that the girl gets to encounter becomes all too much and she wants to go back to living her simplistic life as the wild life of fame is not for her, which leads her back to the forest and reading her 'Alice in Wonderland book' looking shocked.

1 comment:

  1. This post on iconography, demonstrates a good understanding of the props that you would like to include within your music video. You have also explained the purpose of using these props well too.

    To make this post more detailed, you need to include real life images from your music video, once you have recorded to show further evidence of the importance of these props.

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