Analyse Digipak

The digipak promotes the music genre with its use of a innocent and girly vibes through its use of candy and sweets which is a common theme in the album and music videos. However the album seems to come across as provagative as she appears to be naked on the front and back of the album cover; this appears to be a controversal move, as Perry only has a hand and cotton candy hiding her dignity, which could show her vulnerablity to her teenage girl fans but also appearing as sexual to her male fans and also the use of the colour blue is very masculine and pink being feminine implies that she wishes to target both male and female audiences.

The image re-occurs in her video for California Girls which gives her audience an insight in what is going to happen in her future videos. Also because Perry only has two albums out; it helps to grow on her fanbase and encourages them to know her bubbly pop persona and with a donut as her cd image, it is all to clear that she is not on to take herself to seriously. By creating such a girly and young digipak its clear to acknowledge that she wishes to aim for young adults- (ages 12 onwards) as the font is written with stripes like candy canes which again follows the innocent use of candy to create the illusion she is fun and sweet but also empasises her name.

The candy floss as clouds, could be standing for a metaphor as for the life of being famous and her head being in the clouds which could be her trying to state that she is living in her fantasy world and in one of her tracks 'Wide Awake' on the album; she sings "falling from cloud nine" which creates imagery for the audience but also shows two sides to katy one of which being happy and at ease and the other losing control and not knowing what is happening with her life, which tells a story of what she is going through.

I feel that Perry and her record company have managed to achieve their target by aiming to intrique a large demographic of both male and female, and basically aims for all ages as Katy is only borderlining her sex appeal but keeping her look cheeky instead of too provagative. By looking at her digipak it has inspired us to look in much further detail into what our demographic would expect to see,colour themes and apply to our conventions of being an R&B/pop artist and what will really help to attract a mainstream auduience.