Digipak

                                          COVER DRAFT:  

By creating a floral background, I felt it created an innocence and purity to the artist. However the colours are very girly and do not fit the conventions of a typical R&B cover, but would be better suited for a Pop artist. The image of the star creates a chilled vibe,which would be seen from an artist of this this genre. I would make the cover darker with reds and blacks which sets the mood of the album. 

I feel that this front cover of the digipak really connects with the demographic as a teenage audience would be appealed with bold and graffiti-esque font which also makes the cover conventional. The artist looks smaller compared to the writing this could be seen as a metaphor for her music and how she feels isolated, which suggests what music the album will consist of. By making more detail on the left side of the composition I feel the cover will come to life, instead of looking bland and will jump out to our targeted audience.

    
                             

                                    TRACKLIST DRAFT:

I feel that the tracklist looks conventional to lookin like a R&B digipak and looks effective as the first thing that catches the viewers eye is the shouting lips which could suggest the music on the album will be loud and opinionated  but also looks like they are shouting the tracklists to the audence, what I felt looked really engaging. Not only do the colours green and purple clash but the overall feel of the look of the tracklist is disfuntional which makes the demographic uncomfortable, which most R&B artists try to portray as their image is usually a hard and steady alto-ego.

This I feel was one of the most successful of the digipak slides as the leaves creates a demonic atmosphere, but the leaves merge into a heart so this could be represented that with happiness their is darkness which really sets the mood. The font is elegant with a twist and the 'Wonderland' has a circus vibe to it; this could show a fun side to the album. I would next time attempt to add more colours to divide the black and white.

INSIDE DIGIPAK

The brick background interprets a street vibe, and makes the artist feel close to the viewer as the environment is naturalistic. Also the relaxed expression on the artists face, shows a friendly vibe which connects the demographic with their idol. Also the flowing hair shows glamour which female fans will admire and take into account for inspiration. In future maybe a more aggressive pose would be necessary for the R&B conventional look.

The background writing seems to be hidden so this could show her hiding what she wants to say and maybe putting on a front for the viewer. Her face is clearly seen through the seen through the use of an extreme close-up; her facial expression seems to be a look of love or desperation which gives the audience an idea of what to expect through her music. Again her glamour excels through the shoot but maybe a more over the top look may grasp the attention of our demographic like Lady Gaga and Rita Ora's look.  Next time I would focus on the background more intensely and with editing tools create a wonderland theme.

WELCOME/THANK YOU NOTES DRAFT:

I feel this draft is one of the most unsucessful of the designs I have made, as the overall look feels very amature and does not really stand out; which an artist who is up and coming really needs to be bold and make a statement if they are going to make it in this competive industry. I feel I could have pushed boundaries more by creating images and making the welcome note more unique and connect the artist with the demographic. I think the writing would look more effective if it was written like a letter from the artist so the album appears to be more heart felt and would mean more to the fans.

I think this design is one of the weakest of my ideas as it appears to be targeting a more younger demographic then what we had in mind. The overall look could be professional with the use of bolder fonts and maybe lighter colours but I feel the background sends a softer approach and works against what a conventional R&B artists would do.

CD 1

For this cd draft I decided to follow the colour themes that have been used throughout which was the blacks and reds which we felt as a group gave an edge to the artist and sets a mood for our demographic. I felt that the floral pattern showed an innocence to the cd and because the cd seems to be divided this could be a metaphor for 2 sides of the album; some dark tracks and some more pure.

CD 2

For the second draft for our cd, I felt it was necessary to follow the colour theme but this time give a basic but eye catching design. The first cd has a more complexed design and felt overcomplicated, which really made me prefer this design as it felt more powerful and much more professional.