What style of lighting are you using and why?
Natural: In our video we will be mainly relying off neutral lighting, this is because our idea of the video is for it to look realistic and relatable to our demographic. We will be directing our video in central london and will be influenced by the weather and lighting of london that day. Also by having both light and dark lighting the music video will appear naturalistic and also the viewer can capture theirself in the video.
High key: when editing the lighting we will be focusing on the street lights, shop lights and lights in genral to link back to the theme of being a wonderland and the light symbalising hope. We want London to appear as a fantasy world which will be perfectly done with the use of high key lighting in our shots as it will appear more dreamlike and suited to our narrative music video.
Low key: We wish to portray London at the bginning as 'The place to be' and to seem luxourous and glam but as the video progresses we begin to encounter sinister and the evil side to this so called 'Wonderland' whihc will be contolled by our final cut and editing to create the sense of forboding through the use of low key lighting which will be used in the beginning of the video also as we want the scene to be set as creepy and unknown.
Friday, 9 November 2012
Wednesday, 7 November 2012
Planning cinematography
Close-ups:
As our music video is narrative based; we feel that by having close ups of the artist not only connects the demogaph and artist but also shows the raw emotion from the actors to engage our viewers.
This will be perfect with certain lyrics of the song to become clearer but also more forceful and dynamic. Also for a common feature in an R&B video it would be necessary to apply extreme close-ups to jewellery or expensive items to show the glamourous lifestyle.
Long shot:
Focussing on certain scenes, we will show a variety of long shots of London citie and the forest to show the comparasons of the two. Also by using a long shot the audience can acknowledge what the star is wearing and make the actors in the shot appear inferior to the audience.
We feel that by applying midshots, it will be easier for us to showcontinuaty as we want the editing to be consistant and naturalistic which would really help in making our video appear narrative as the audience will be purely focusing on the actors and not what is in the background of the set. This will also benifit us as the adience can pay close attention to the facial expresssions and hand gestures.
Panning:
A panning shot could look effective when the 'Alice' of the video, starts to get wraped up in this so called "luxourous lifestyle" and the panning shot can be used to state her confussion as it all becomes to much for her. This would be effective as it will show 'Alice' losing control and will help the demographic feel sympathetic towards the actress which will hopefully connect the artist and auduience which is our aim.
As our music video is narrative based; we feel that by having close ups of the artist not only connects the demogaph and artist but also shows the raw emotion from the actors to engage our viewers.
This will be perfect with certain lyrics of the song to become clearer but also more forceful and dynamic. Also for a common feature in an R&B video it would be necessary to apply extreme close-ups to jewellery or expensive items to show the glamourous lifestyle.
Long shot:
Focussing on certain scenes, we will show a variety of long shots of London citie and the forest to show the comparasons of the two. Also by using a long shot the audience can acknowledge what the star is wearing and make the actors in the shot appear inferior to the audience.
Midshots:
Panning:
A panning shot could look effective when the 'Alice' of the video, starts to get wraped up in this so called "luxourous lifestyle" and the panning shot can be used to state her confussion as it all becomes to much for her. This would be effective as it will show 'Alice' losing control and will help the demographic feel sympathetic towards the actress which will hopefully connect the artist and auduience which is our aim.
Planning Iconography
PROPS
Alice in Wonderland book:
We decided that for our music video that we would like to follow roughly a narrative based video, we decided that for our performance we would recreate a twist on the story of Alice in Wonderland. This will be through our interpretation of the innocence of the alice in wonderland of our video, who will be lead on an adventure by the other actress in the video to a new and amazing place of London, which relates to the theme of being in a wonderland. The book will be used at the start of the video to be read by one of the actors under the tree.
Fast pace editing between the Alice in wonderland book, which transforms into a Vogue magazine. This can be a metaphor to show the surreal world and changing it into reality. The fashionista who is in the know of the wild london lifestyle leads and plays a twist on the role of the White Rabbit to guide the other actress in the video. Relating to the theme of the conventions of R&B, the clothes that artists wear are desirable and lusted for by millions; which can show influence and intrigue fashion lovers who like clothes or flashy magazines.
We have taken inspiration from other artists in this video, for example Lana Del Rey is known for having old film stars and a vintage vibe to her videos. We wish to take this as an idea and show various videos of stars. This will represent fame and making it or breaking it.
Since our video is narrative we will engage the audience into the girls life from being simple then following her dreams and getting a taste of living in the world of fame.
At the end of the video the life that the girl gets to encounter becomes all too much and she wants to go back to living her simplistic life as the wild life of fame is not for her, which leads her back to the forest and reading her 'Alice in Wonderland book' looking shocked.
Alice in Wonderland book:
Vogue Magazine:
Fast pace editing between the Alice in wonderland book, which transforms into a Vogue magazine. This can be a metaphor to show the surreal world and changing it into reality. The fashionista who is in the know of the wild london lifestyle leads and plays a twist on the role of the White Rabbit to guide the other actress in the video. Relating to the theme of the conventions of R&B, the clothes that artists wear are desirable and lusted for by millions; which can show influence and intrigue fashion lovers who like clothes or flashy magazines.
We thought that using a lattern would create a combination of new and old as latterns are old fashioned, but also shows a great metaphor for symbalism as the candle which is burning in the lattern could suggest how the light can be also seen as 'hope' and if she follows the fashionista their is hope and a chance to start over. Also it can be connotating the fact that at the start things can look wonderful but looks can be deceiving which can be shown through a candle as at the start is bright and beautiful but through time,gradually starts to fade; just like fame. The lattern will be used in the first scene and will be left by the 'Alice' in our video which is bulding up on getting lost in this fantsy world and how quickly you can lose yourself.
We thought that using sparklers will imply fun but also danger which may be exciting for our viewer. We are going to spell out lyrics with the sparklers in the bridge "Write my name on the stars, so you can see it, where ever you are, please believe it" which we thought would be ideal to play on the idea that this fairytale is short lived which is the same as a sparkler.
We thought that using sparklers will imply fun but also danger which may be exciting for our viewer. We are going to spell out lyrics with the sparklers in the bridge "Write my name on the stars, so you can see it, where ever you are, please believe it" which we thought would be ideal to play on the idea that this fairytale is short lived which is the same as a sparkler.
We have taken inspiration from other artists in this video, for example Lana Del Rey is known for having old film stars and a vintage vibe to her videos. We wish to take this as an idea and show various videos of stars. This will represent fame and making it or breaking it.
Since our video is narrative we will engage the audience into the girls life from being simple then following her dreams and getting a taste of living in the world of fame.
At the end of the video the life that the girl gets to encounter becomes all too much and she wants to go back to living her simplistic life as the wild life of fame is not for her, which leads her back to the forest and reading her 'Alice in Wonderland book' looking shocked.
Thursday, 25 October 2012
Evaluation
From looking at my overall work prospectus, it is clear to make an evaluation because I have found out that we are aiming to target a R&B/Pop demographic and most importantly a mainstreem audience which has really helped us with narrowing down what artist we will be using and also what will engage our viewers. Choosing our targeted audience is crucial as it is important for us to connect the genre of music to what will be expected from the music video's ie. performance,concept or narrative based.
From choosing the artist Rita Ora we have come to the conclusion that not only will she reach not one but two different genres of music lovers but also we have an advantage because Rita has only currently entered the world of stardom; which initially helps when considering how she has evolved and developed in the music industry. But in contrast to this her two most popular videos have different conventions but still offer enjoyment and love from her targeted demographic.
Before starting our research my group would not have been warie of what audeince Rita Ora would appeal to, but we have found the research into an audience really helpful as we now know what we will have to take on board when appealing to young Pop/R&B fans.To gather more information and find out in more depth our audience and discover in greater detail what our demographic will be looking for and expecting from our music video. Rita Ora is branded a 'mainstreem' artist which means we needed to determine how/why she has been catergorised into being a mainstreem artist. We found out that the likes of Mtv and Viva are hugely responsible for playing Rita Ora's music, which is clever marketing as she will be appealing to not just one specific sub-genre.Whilst Rita Ora is not entirely branded as a R&B star, in her music videos it is easy to see that she follows the conventions of a stereotypical music video.
We decided to survey 40 members of the public; which consisted of 20 male and 20 female to get a range of opinions of both sexes. We thought it would be simpler to divide and round our results together by asking 40 people, as it would be easier to round up or down the percentage of people who agree and disagree with our questions, which will lead to a roughly accurate estimation for our questionaire answers. We could have made our questionnaires more accurate by asking more members of the public as a record company would be sure to ask hundreds and sometimes thousands of people to get the best accuracy to make the video the best of its potential and satifye the demographic.
During one of our lessons, our group made Vox Pops (short video) which helped to get a visual response from our demographic, consisting of questions and answers from volunteers, which was used so we could watch back later and confirm and find out what our audience wants to capture in our video. In doing so, we met a variety of people who have different responses and have different expectations and views of an ideal music video. This not only helped us with finding out information with our R&B video but for future references into how different demographics of genres can have have simlilar expectation into a music video. One critism that the whole group discovered was that if we were given the chance to make Vox Pops again then we would change some of the questions to be more suited to our artist to make the questions more specific.
When it come down to finalising our information gathered from our Vox Pop research and transfering the information into pie charts we discovered that some of the questions did not benifit or help with encovering what our demographic wants in the video. Which concluded with us altering some of the questions to suit our video; "What is your favourite song?" changed to "What is your favourite song from Rita Ora?" which helped contributing a clearer understanding into what would be ideal and this was easier to make catergories to select from to endulge into our pie charts. From our questionnaire it become clear to us that because we were working with 'Radioactive' a mainstreem track, that we would realistically wish to make the video performance based instead of concept because in the real world it would be much better suited to the genre. To link the prospective of our music video to Dick Hebdiges subculture theory; it would proberly be tearing away the idea that girls who are linked to being mainstreem often occure to being sexualised or very bubble gum and ultra girly, which Rita Ora ops for going against the conventions and admediatly connects with being unique and an individual in the music scene.
From choosing the artist Rita Ora we have come to the conclusion that not only will she reach not one but two different genres of music lovers but also we have an advantage because Rita has only currently entered the world of stardom; which initially helps when considering how she has evolved and developed in the music industry. But in contrast to this her two most popular videos have different conventions but still offer enjoyment and love from her targeted demographic.
Before starting our research my group would not have been warie of what audeince Rita Ora would appeal to, but we have found the research into an audience really helpful as we now know what we will have to take on board when appealing to young Pop/R&B fans.To gather more information and find out in more depth our audience and discover in greater detail what our demographic will be looking for and expecting from our music video. Rita Ora is branded a 'mainstreem' artist which means we needed to determine how/why she has been catergorised into being a mainstreem artist. We found out that the likes of Mtv and Viva are hugely responsible for playing Rita Ora's music, which is clever marketing as she will be appealing to not just one specific sub-genre.Whilst Rita Ora is not entirely branded as a R&B star, in her music videos it is easy to see that she follows the conventions of a stereotypical music video.
We decided to survey 40 members of the public; which consisted of 20 male and 20 female to get a range of opinions of both sexes. We thought it would be simpler to divide and round our results together by asking 40 people, as it would be easier to round up or down the percentage of people who agree and disagree with our questions, which will lead to a roughly accurate estimation for our questionaire answers. We could have made our questionnaires more accurate by asking more members of the public as a record company would be sure to ask hundreds and sometimes thousands of people to get the best accuracy to make the video the best of its potential and satifye the demographic.
During one of our lessons, our group made Vox Pops (short video) which helped to get a visual response from our demographic, consisting of questions and answers from volunteers, which was used so we could watch back later and confirm and find out what our audience wants to capture in our video. In doing so, we met a variety of people who have different responses and have different expectations and views of an ideal music video. This not only helped us with finding out information with our R&B video but for future references into how different demographics of genres can have have simlilar expectation into a music video. One critism that the whole group discovered was that if we were given the chance to make Vox Pops again then we would change some of the questions to be more suited to our artist to make the questions more specific.
Questions asked in our Vox Pop:
1. What music channels do you watch?
2. Who is your favourite artist from the Pop genre?
3. Would you agree that Rita Ora is a fusion of Pop, Dance, R&B?
When it come down to finalising our information gathered from our Vox Pop research and transfering the information into pie charts we discovered that some of the questions did not benifit or help with encovering what our demographic wants in the video. Which concluded with us altering some of the questions to suit our video; "What is your favourite song?" changed to "What is your favourite song from Rita Ora?" which helped contributing a clearer understanding into what would be ideal and this was easier to make catergories to select from to endulge into our pie charts. From our questionnaire it become clear to us that because we were working with 'Radioactive' a mainstreem track, that we would realistically wish to make the video performance based instead of concept because in the real world it would be much better suited to the genre. To link the prospective of our music video to Dick Hebdiges subculture theory; it would proberly be tearing away the idea that girls who are linked to being mainstreem often occure to being sexualised or very bubble gum and ultra girly, which Rita Ora ops for going against the conventions and admediatly connects with being unique and an individual in the music scene.
Research into my chosen genre
We decided to select the artist Rita Ora, so this will mean I will be looking into and finding our research into the genre of music that our artist is linked to which would be Pop and R&B. Appealing to both a commecial and mainstream audience, Rita doesnt actually acquire the usual conventions that other artists in the R&B genre consist of like Faith Evans or Nicci Gilbert as she does not steer only in the direction of being a pure R&B star but also she still keeps in the middle of both of the genres as she can be advertised as a pop artist as her music is very fun and bubbly just like the likes of artists like Pink and Katy Perry, but we feel because Rita Ora aims for more then one genre of music then we can target a wider audience which would be better to gain attention from a variety of fans of both R&B and Pop fans.
An artist who is always being compared to Rita Ora would be the hugely successful Rihanna. Rihanna who pretty much hit the jackpot when cracking both the UK and America at the start of her career in 2005. The Barbados star annitually started as a R&B star but like Rita has decided to put a mix between both the genres. Rihanna has been labelled 'Edgy' and as stated by Rita Ora rihanna is one of her influences in life, which is clear to see through her fashion,music and all round pop/R&B persona. Also their are many artists in the industry right now in pop that are very "bubblegum" which means they are very cheesy and happy clappy and also a huge gap in the market for fiesty and edgy artists like both Rita and Rihanna which is a very great marketing tantic for record label Roc Nation that manages both the artists as many fans of Rihannas would usually be fans of Rita aswell.
Because Rita Ora is fresh on the scene, current and has music that will really suit some of the rough ideas we have thought up, we thoguht that she would be the perfect artist to use to inspire us for our video. Plus her videos at this stage; consist of her in a house party and dancing in the street which would be amazing ideas to interpret in our music video. For these reasons alone we thought thats realistically Rita would be one artist that we would be really excited to look into and this gives both of us an opportunety to put our thoughts of what the lyrics mean and interpret it into what we feel the lyrics mean to us.
Pop- Katy Perry
The artist Katy Perry is an ideal example of a conventional pop star, with her cute/kooky outfits, to her outragious wigs which always consist of bubblegum colours, which only adds to her wild and admetidly Alice in Wonderland persona with her own personal twist. Whilst borderlining a sex appeal to her male fanbase, she always keeps her look/songs tongue in cheek and just the right amount of flirtiness which helps to engage a large following of both female and male audiences.
Her world tour 'California Dreams' consisted of a theme of candy and a wonderland of taking her fans on whole other dimension of fun, risks and a little bit of forbidden desires which leads to the idea of candy as candy is a treat and gives Katy a naughty streak as she is seen as using the candy as a hidden fantasy.
Like Rita Ora both artists bring a sex appeal and a connection through the pop genre which builds up their images of becoming leading figures in the Pop industry. Both artists bring an exciting and 'up for anything' attitude which is just enough to make girls want to be them and boys want to be with them.
An artist who is always being compared to Rita Ora would be the hugely successful Rihanna. Rihanna who pretty much hit the jackpot when cracking both the UK and America at the start of her career in 2005. The Barbados star annitually started as a R&B star but like Rita has decided to put a mix between both the genres. Rihanna has been labelled 'Edgy' and as stated by Rita Ora rihanna is one of her influences in life, which is clear to see through her fashion,music and all round pop/R&B persona. Also their are many artists in the industry right now in pop that are very "bubblegum" which means they are very cheesy and happy clappy and also a huge gap in the market for fiesty and edgy artists like both Rita and Rihanna which is a very great marketing tantic for record label Roc Nation that manages both the artists as many fans of Rihannas would usually be fans of Rita aswell.
Because Rita Ora is fresh on the scene, current and has music that will really suit some of the rough ideas we have thought up, we thoguht that she would be the perfect artist to use to inspire us for our video. Plus her videos at this stage; consist of her in a house party and dancing in the street which would be amazing ideas to interpret in our music video. For these reasons alone we thought thats realistically Rita would be one artist that we would be really excited to look into and this gives both of us an opportunety to put our thoughts of what the lyrics mean and interpret it into what we feel the lyrics mean to us.
Pop- Katy Perry
The artist Katy Perry is an ideal example of a conventional pop star, with her cute/kooky outfits, to her outragious wigs which always consist of bubblegum colours, which only adds to her wild and admetidly Alice in Wonderland persona with her own personal twist. Whilst borderlining a sex appeal to her male fanbase, she always keeps her look/songs tongue in cheek and just the right amount of flirtiness which helps to engage a large following of both female and male audiences.
Her world tour 'California Dreams' consisted of a theme of candy and a wonderland of taking her fans on whole other dimension of fun, risks and a little bit of forbidden desires which leads to the idea of candy as candy is a treat and gives Katy a naughty streak as she is seen as using the candy as a hidden fantasy.
Like Rita Ora both artists bring a sex appeal and a connection through the pop genre which builds up their images of becoming leading figures in the Pop industry. Both artists bring an exciting and 'up for anything' attitude which is just enough to make girls want to be them and boys want to be with them.
Wednesday, 24 October 2012
Research into chosen artist
Rita Sahatciu Ora is a british born urban artist who hit to fame when her single 'Hot right now' which went straight to the number one spot; which was just the start of her stardom by receiving three consecutive number one singles in the UK charts in 2012, who was the first artist to receive this in 2012. But masses of success was destined for Ora, From graduating from Sylvia Young Theatre School (one of the worlds top prestigious performing arts schools) to being signed to Roc Nation which is the subsidiary of Sony BMG.
(source wikipedia) The chart helps to show that Rita Ora has become successful even though she has only been around for a year and has already achieved a number one album in both the UK and Scotland, which for any artist would be a huge reconisation in the music industry but especially as she has gained a fan base in just a year.
R.I.P music video analysis:
At the start of the music video we are introduced to the artist, who struts into an empty room and reveals her fashionista self in her trade mark red lips, layers of gold jewellery, luscious blonde waves which oozes her sex appeal. This relates back to Goodwins theory s he suggests that stars add close ups to get to know the artist, and in this case we pick up on her appearance and slowly her fans will realise her trademark look. An extreme close up of the artists face is ideal as this really boosts his theory with Rita as she is still trying to appeal to an audience and the demographic will get to know the artist more. A guest appearance from the very popular Tinie Temper who is very big in the R&B music industry will not only make a big impact with the media but also will gain her more respect in the R&B movement as this could gain some of Tempers fanbase aswell.
Rita tries to promote her sex appeal but does it to the extent where girls are not intimidated by her but feel like they could be her friend and look up to her as a role model, whilst boys want to be with her which is a very sucessful marketing plan as she aims to attract both male and female fans.
The lyrics in her songs are more likely to relate to girls who are trying to get over a break up as in her lyrics "Rip to the girl you used to see her days are over" which implies that you dont need a man and that the audience can get through this, which makes the star relatable and also creates sympathy behind her songs which the demographic likes to observe.
Use of wide angled shots, long shots and a wide variety of extreme close ups add to the impact of the music video as it not only sets the scene with the use of long shots but carries the theme of engaging the artist and the audience and this is usually a common theme in most pop videos.
Like her other video 'Hot right now' the star is flaunting her very tiny body and shows herself within close ups, long shots ex. to give the audience a better understanding of her and also a common theme in both is not only her trademark look but the idea of promoting the materialistic side of being a conventional R&B star with her use of flashy jewellery, expensive cars and high maintenance lifestyle which is a stereotypical move in a R&B artists music video which overall shows what is expected from the star in te future and conventions that she is trying to show through her music and dress sense.
The overall feel of the video is that the star has a point to prove that she is a provagative and a sex symbol who is trying to make a statement that she wants to appear to be a dominant woman in the music industry. She proves her urban roots with her facial expressions and extravagant gestures which her fans will enjoy from her videos as this appears to be a common theme in her music video.
'Shine ya light' video analysis:
In this video we see the artist some what strip back to her roots, as we take a journey of her originality in the home of Korsovo which is not the most glamourous place in the world, which goes against Goodwins theory as he suggests that an artist of the R&B genre confirms to being materialistic, which Rita does not.
At the start of the video we see the star surrounded by citizens of Korsovo whom are fans of Rita Ora as they are seen in ore of the star which her demographic will be intrigued to see the singer in such a humble atmosphere of her home town and feel her overwhelmed impact through their respect and admiration towards their idol.
We also see Rita riding on the back of a motorcycle which creates the fantasy of a bad girl image that Ora is trying to perceive which her audience will appreciate and admire as it shows the fact that she is living life to the full and being a young, reckless star.
In one scene we see the star wearing headphones from none other then one of her subsidary labels 'Sony' which is a clever marketing tool, because the stars demographic are being indulged to buy what their idol is wearing. So Sony is not only making success with their artist but also selling their technical products, which would result in more money for the company.
Rita shows the conventions of stereotypical Pop video with the use of catchy dance moves and extreme close up's to see the full impact of her sex symbol image with her statement red lips and blond curled hair which makes the artist show her individuality and her audience can recognize her look. However the video is mostly conforming to an R&B as we see Rita wearing little clothing to show off her envious body; most R&B videos consist of provocative women to show off their bodies to show a materialistic lifestyle.
The video has a simple vibe to it but overall shows a strip backed and relaxed Rita as she is in the place where she grew up so naturally feels more down to earth and humble to her surroundings. Also her demographic of a young teenage audience will admire and get an insight of where their idol grew up and get a closer connection with her.
Rita tries to promote her sex appeal but does it to the extent where girls are not intimidated by her but feel like they could be her friend and look up to her as a role model, whilst boys want to be with her which is a very sucessful marketing plan as she aims to attract both male and female fans.
The lyrics in her songs are more likely to relate to girls who are trying to get over a break up as in her lyrics "Rip to the girl you used to see her days are over" which implies that you dont need a man and that the audience can get through this, which makes the star relatable and also creates sympathy behind her songs which the demographic likes to observe.
Use of wide angled shots, long shots and a wide variety of extreme close ups add to the impact of the music video as it not only sets the scene with the use of long shots but carries the theme of engaging the artist and the audience and this is usually a common theme in most pop videos.
Like her other video 'Hot right now' the star is flaunting her very tiny body and shows herself within close ups, long shots ex. to give the audience a better understanding of her and also a common theme in both is not only her trademark look but the idea of promoting the materialistic side of being a conventional R&B star with her use of flashy jewellery, expensive cars and high maintenance lifestyle which is a stereotypical move in a R&B artists music video which overall shows what is expected from the star in te future and conventions that she is trying to show through her music and dress sense.
The overall feel of the video is that the star has a point to prove that she is a provagative and a sex symbol who is trying to make a statement that she wants to appear to be a dominant woman in the music industry. She proves her urban roots with her facial expressions and extravagant gestures which her fans will enjoy from her videos as this appears to be a common theme in her music video.
'Shine ya light' video analysis:
In this video we see the artist some what strip back to her roots, as we take a journey of her originality in the home of Korsovo which is not the most glamourous place in the world, which goes against Goodwins theory as he suggests that an artist of the R&B genre confirms to being materialistic, which Rita does not.
At the start of the video we see the star surrounded by citizens of Korsovo whom are fans of Rita Ora as they are seen in ore of the star which her demographic will be intrigued to see the singer in such a humble atmosphere of her home town and feel her overwhelmed impact through their respect and admiration towards their idol.
We also see Rita riding on the back of a motorcycle which creates the fantasy of a bad girl image that Ora is trying to perceive which her audience will appreciate and admire as it shows the fact that she is living life to the full and being a young, reckless star.
In one scene we see the star wearing headphones from none other then one of her subsidary labels 'Sony' which is a clever marketing tool, because the stars demographic are being indulged to buy what their idol is wearing. So Sony is not only making success with their artist but also selling their technical products, which would result in more money for the company.
Rita shows the conventions of stereotypical Pop video with the use of catchy dance moves and extreme close up's to see the full impact of her sex symbol image with her statement red lips and blond curled hair which makes the artist show her individuality and her audience can recognize her look. However the video is mostly conforming to an R&B as we see Rita wearing little clothing to show off her envious body; most R&B videos consist of provocative women to show off their bodies to show a materialistic lifestyle.
The video has a simple vibe to it but overall shows a strip backed and relaxed Rita as she is in the place where she grew up so naturally feels more down to earth and humble to her surroundings. Also her demographic of a young teenage audience will admire and get an insight of where their idol grew up and get a closer connection with her.
Monday, 22 October 2012
Copyright
Copyright:
Governments enact the rule of copyright to give the owner of the original work have an exclusive rights to their product. This is usually for a limited amount of time but in general it can be deliberated how long the owner wishes the copyright to last. "The right to copy" gives the copyright owner full control of their work and make sure no-one can use and in the real world a track that is legally owned by a record label and make sure nobody can make a profit off the product that isn't there's.
We had to ask for copyright before we could successfully use 'Radioactive' by Rita Ora to ensure that our music video will be legal and overall we will not have to worry about the consequences of not getting permission. We made sure that the producers/artist/label knew that we were using the track for educational purposes and that we do not wish to branch the track as our own. In the music industry from producers who wish to get copyright permission to use other artists songs. A perfect example of this is Elvis Presleys 'A little less conversation' which was agreed by producers and Presleys record label to be remixed by JXL whom was the first artist to receive authorization to remix one of his songs, which was carried out with the form of copyright. Another example of copyright which didnt go exactly to plan when artist DJ Danger was rejected from trying to blend tracks from the Beatles and Jay Z to make a mix, which created a large fuss and ended with representatives of The Beatles track demanding DJ Danger Mouse to take it down off the internet, which he illegal uploaded.
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