Governments enact the rule of copyright to give the owner of the original work have an exclusive rights to their product. This is usually for a limited amount of time but in general it can be deliberated how long the owner wishes the copyright to last. "The right to copy" gives the copyright owner full control of their work and make sure no-one can use and in the real world a track that is legally owned by a record label and make sure nobody can make a profit off the product that isn't there's.
We had to ask for copyright before we could successfully use 'Radioactive' by Rita Ora to ensure that our music video will be legal and overall we will not have to worry about the consequences of not getting permission. We made sure that the producers/artist/label knew that we were using the track for educational purposes and that we do not wish to branch the track as our own. In the music industry from producers who wish to get copyright permission to use other artists songs. A perfect example of this is Elvis Presleys 'A little less conversation' which was agreed by producers and Presleys record label to be remixed by JXL whom was the first artist to receive authorization to remix one of his songs, which was carried out with the form of copyright. Another example of copyright which didnt go exactly to plan when artist DJ Danger was rejected from trying to blend tracks from the Beatles and Jay Z to make a mix, which created a large fuss and ended with representatives of The Beatles track demanding DJ Danger Mouse to take it down off the internet, which he illegal uploaded.
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