From legends like Rod Stewert and Queen who dominated the charts for the Rock industry to Bob Marley who opened up the music industry for black and oriented people as before him, people uneducated and ignorant to other cultures did not believe that Reggae music should be pursuaded.Not only has music entertained people but a whole worldwind of emotions and indepth stories which may not have been known if it wasnt for music.
'Top of the Pops' which was aired on the BBC was one of the most dominant music shows featured of the 21st century, which involved the most popular singers/bands of the week to perform to build up the stars fanbase and acheive more publicity with their music. Also it was vital to be shown on such shows as Totp because music videos were only shown on a couple of tv shows, and video footage for music videos would usually be live footage of the performers as diverse videos were not yet to be achieved in the technical world but this also benifited the artist as their demographic would witness their idols performing without autotune or miming.
More recently in the past 30 years artists have adapted to the use of becoming a marketing puppet, which involves the stars being moulded to fit the music criteria of what the music companies think are 'perfect' for the industry, so they will make artists (especially new artists) conform to singing songs that the artist doesn't necessarily like but record labels agree will sell. But music used to be what an artist wrote and the fanbase would know the star more personally as they have wrote the songs.
The use of music videos has really encouraged the artist to engage with their demographic; such artists as Lady Gaga will provide videos to shock and entertain her audiences as this links her with her audience as she requires their needs of being an individual and providing footage fit for her wacky lyrics.
1970's
The late 1970's was completely different to today where artists can easily create and air music videos, the majority of music artists would appear on the show Top Of The Pops which was considered an opportunity in the music industry that helped artists become more established and known in the industry. By performing on the television show, obviously it was broadcasted meaning through this appearance they was automatically more recognized for their music/talent. This show broadcasted all current songs too, this made it vital for artists to appear on the show in order to be considered current and popular and reach out the a potential target audience, they would also obviously appear alongside already popular artists meaning they became familiar with the industry too. Before this the only type of music video that was created was performance based, this had both disadvantages and advantages, the disadvantages meant it was difficult to stand out against other artists as all music videos were similar, it also made it harder to distinguish the genre of music their music video fell into. However with a performance based music video it showed the artist live meaning the audience could easily see their talent.
Queen - Bohemian Rhapsody was the first music video to step away from the performance based music video that all audiences were familiar with, the music video being different is a big factor in why the music video and song went on to be so successful. Despite it being so successful, due to the technology still limiting the music video the video still looks of a lower quality as opposed to music videos produced today, this is evident as this music vide was created with a videotape whereas today we have various pieces of equipment to create one music video. While some artists continued to create performance based music videos, many decided to experiment with concept and narrative based music videos which contributed to their success as it interested the audiences as it was new and different from the music videos they were used to. This made it easier for a artist to become successful and profitable from the music video, giving artists a advantage when creating different music videos this was because they could create something thats interesting meaning more people will view it, as they're considered more interesting than a performance based music video.
1980's-1991.
Slowly as more music videos were created where a music video could differ from usual conventions, they became just as popular as the song and artists themselves. The music videos developing with the software gradually also made it easier for the artist to create a certain image for themselves, e.g. a innocent image could be portrayed through a simple music video with the artist and a love narrative whereas a more edgy image could be created if the female artist was dressed and dancing provocatively. MTV is a network created in the US, its massively successful and recognized globally, although it was created in 1981 MTV has developed and changed according to the times meaning it air's the most current music, it began airing Madonna who contributed also to how big music videos were to become, it helped the artist not only establish a certain image it gave them a personality at the same time that the audience could take in. It also provided the opportunity for the fan base and target audiences to become more involved with the artist they found interesting, as the you become more familiar with who the artist was from how the artist was represented. Music videos soon became necessary to create publicity for the artist, taking all this into consideration the music videos still are no where near as advanced as they are today with all the software and technology that has been developed to edit the music videos making them of a higher quality.
This post demonstrates a very basic understanding of music videos and how they have changed over the years and this is because you have not provided enough detail within your work.
ReplyDeleteYou need to complete your research and then complete this post!